On the digital highway everyone is hungry for réal information. Between all the trash and static everyone is looking for an answer to the current question. NOW please!
Quickly get to the point online. What is the heart of your message? Start there. Seduce with a direct approach: get to the core more quickly with an image.
An effective drawing or animation leaves out everything that doesn’t lead to your goal. So you only get birds if you want to attract bees. Or just a bobbing bottle if there is a clear message enclosed.
Content is king: however pretty the packaging, if there isn’t a clear message, you loose the visitors on your website. They are focused in their search. Give them that answer (if you’ve got the goods). We spoil your target audience with bite-sized chunks. Ready to use information people can really use. In which they recognize themselves. That is clear and does not waste their time.
Don’t make it too difficult. If they are on your website they need to feel welcome and able to find the information easily. They don’t need to change, eat with knife and fork, no need to take out the table linnen. Everyone is welcome how they are. Let them consume to their hearts content.
Message in a Drawing contributes to the good atmosphere ánd the concise message. I summarise your message and give a smile. Your target audience can catch a breath – and comes back!