{"id":2754,"date":"2019-09-03T13:57:09","date_gmt":"2019-09-03T12:57:09","guid":{"rendered":"https:\/\/www.messageinadrawing.com\/?page_id=2754"},"modified":"2020-10-15T17:00:49","modified_gmt":"2020-10-15T16:00:49","slug":"character-design","status":"publish","type":"page","link":"https:\/\/www.messageinadrawing.com\/en\/character-design\/","title":{"rendered":"Character design"},"content":{"rendered":"<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/www.messageinadrawing.com\/wp-content\/uploads\/branding-met-karakter_MIAD-web.gif\" style=\"\" width=\"175\" height=\"308\"><\/span><\/p>\n<h1 style=\"margin-top: 0px !important; margin-bottom: 0px !important;\">\u200bCharacter Design<\/h1>\n<p>\u200b<span lang=\"en\"><span title=\"\">A campaign or project sometimes needs a real face.<\/span> <span title=\"\">Or something more is needed to make your brand recognizable.<\/span><span title=\"\">If all the appropriate BN sufferers suffer from over-exposure, consider their own character.<\/span> <span title=\"\">A figure with whom your customer easily identifies.<\/span> <span title=\"\">That convey your message playfully and naturally.<\/span><span title=\"\">Well-known examples are Flipje van de Betuwe and the Michelin man.<\/span> <span title=\"\">The Berlin metro had a mole signed.<\/span> <span title=\"\">The animal wears a construction helmet and communicates about all the inconveniences surrounding the construction of a new metro line.<\/span> <span title=\"\">And that works!<\/span> <span title=\"\">The funny mole makes the nuisance easier to digest &#8230;<\/span><\/span><\/p>\n<h5>\u200b<span lang=\"en\"><span title=\"\">Long-term branding<\/span><\/span><\/h5>\n<p>\u200b<span lang=\"en\"><span title=\"\">Who is the main character in your marketing story?<\/span> <span title=\"\">With your own mascot you score easier with your target group.<\/span> <span title=\"\">The unique doll supports your communication for a long time and gives depth to your branding.<\/span> <span title=\"\">Such a mascot embodies your product, project or organization.<\/span><\/span><\/p>\n<ul>\n<li>\u200b<span lang=\"en\"><span title=\"\">A character can be a superhero or an anti-hero.<\/span><\/span><\/li>\n<li><span lang=\"en\"><span title=\"\">An animal or animal &#8230;<\/span><\/span><\/li>\n<li><span lang=\"en\"><span title=\"\">Or an object that comes to life.<\/span><\/span><\/li>\n<\/ul>\n<p>\u200b<span lang=\"en\"><span title=\"\">A character is active &#8211; and solves your trickiest issues.<\/span><span title=\"\">Siep van de Bieb does not build a bridge, no: he jumps at the readers.<\/span> <span title=\"\">You want to participate.<\/span><\/span><\/p>\n<h5>\u200b<span lang=\"en\"><span title=\"\">Designed close to the target group<\/span><\/span><\/h5>\n<p>\u200b<span lang=\"en\"><span title=\"\">Who does your organization focus on?<\/span> <span title=\"\">Old, young?<\/span> <span title=\"\">Fat skinny?<\/span><span title=\"\">Have your look &amp; feel translated into a unique and heart-warming character that fits perfectly with your target group.<\/span> <span title=\"\">Almost of flesh and blood.<\/span> <span title=\"\">Develop your own character and experience adventures with it.<\/span> <span title=\"\">Let your mascot go wild with your target group and steer in outline.<\/span><span title=\"\">Character design is investing in your branding.<\/span> <span title=\"\">Count from scratch on about 3 weeks.<\/span> <span title=\"\">If there is a good concept or sketch design, it will of course go faster.<\/span><\/span><\/p>\n<h2 style=\"margin-top: 0px !important; margin-bottom: 0px !important; text-align: center;\">\u200bExample \u200b\u200bcharacter<\/h2>\n<p><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/siep-tijger-poster.jpg\" style=\"\" title=\"siep-tijger-poster\" data-id=\"2424\" width=\"600\" height=\"470\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/siep-schets-tijger-poster.jpg\" style=\"\" title=\"siep-schets-tijger-poster\" data-id=\"2425\" width=\"600\" height=\"470\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/character3.jpg\" style=\"\" title=\"character3\" data-id=\"2374\" width=\"370\" height=\"306\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/schetsontwerp-conman.jpg\" style=\"\" title=\"schetsontwerp-conman\" data-id=\"2421\" width=\"600\" height=\"470\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/arboned-robot-daan_schetsen.jpg\" style=\"\" title=\"arboned-robot-daan_schetsen\" data-id=\"2422\" width=\"600\" height=\"470\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/portfolio\/?cat=char#portfolio-overzicht\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/schetsen-asos.jpg\" style=\"\" title=\"schetsen-asos\" data-id=\"2423\" width=\"600\" height=\"470\"><\/a><\/span><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/wp-content\/uploads\/Martin-Hol-1.jpg\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"Martin-Hol\" data-id=\"795\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/Martin-Hol-1.jpg\" style=\"\" width=\"426\" height=\"426\"><\/a><\/span><\/p>\n<p>\u200b<span lang=\"en\"><span title=\"\">Marijke has signed Siep (van de Bieb) for us.<\/span> <span title=\"\">We were looking for a logo through which we could build up our communication for the target group 0-13 year olds.<\/span><span title=\"\">Siep has become a household name for all primary school students in &#8216;s-Hertogenbosch.<\/span> <span title=\"\">And Siep is always positive and cheerful in his communication, just like Marijke!<\/span> <span title=\"\">She is full of good ideas and is able to convert the communication concepts that I come up with into images like no other.<\/span> <span title=\"\">And perhaps the most important thing is that working with her is always a party.<\/span><\/span><\/p>\n<p><em>\u200bMartin Hol, \u200bManager marketing &amp; beleidsontwikkeling bibliotheek \u2019s-Hertogenbosch<\/em><\/p>\n<p><span style=\"width: 100%;\"><a href=\"https:\/\/www.messageinadrawing.com\/wp-content\/uploads\/Foto_Anna_hoofd2.jpg\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" title=\"Foto_Anna_Geraedts\" data-id=\"1697\" src=\"\/\/messageinadrawing.com\/wp-content\/uploads\/Foto_Anna_hoofd2.jpg\" style=\"\" width=\"110\" height=\"104\"><\/a><\/span><\/p>\n<p>\u200b<span lang=\"en\"><span title=\"\">The communication department did have its doubts in the beginning because your style differs from other drawings and animations we already use.<\/span> <span title=\"\">But in the end they are also very satisfied with the infographic and the character that we can now use.<\/span><span title=\"\">It was very artful how you and your team managed to make the translation. What I liked best about our collaboration is that you have been extremely flexible.<\/span> <span title=\"\">You were always willing to think along with obstacles so that we still met our deadline.<\/span> <span title=\"\">You move easily with it.<\/span><\/span><\/p>\n<p><em>\u200b\u200bAnna Geraedts, Data science \/ Product Development ArboNed<\/em><\/p>\n<h2>Something for you?<\/h2>\n<p style=\"text-align: left;\">\u200b<span lang=\"en\"><span title=\"\">Do you want to give more depth to the branding of your project or campaign?<\/span> <span title=\"\">Then Character design is for you.<\/span> <span title=\"\">Let your message come to life!<\/span> <span title=\"\">Contact us for a free consultation.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200bCharacter Design \u200bA campaign or project sometimes needs a real face. Or something more is needed to make your brand recognizable.If all the appropriate BN sufferers suffer from over-exposure, consider their own character. A figure with whom your customer easily identifies. That convey your message playfully and naturally.Well-known examples are Flipje van de Betuwe and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"pagetoleft.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-2754","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Character design - Message in a drawing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.messageinadrawing.com\/en\/character-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Character design - Message in a drawing\" \/>\n<meta property=\"og:description\" content=\"\u200bCharacter Design \u200bA campaign or project sometimes needs a real face. 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